360° Product Photography

The Next Generation of Media for all eCommerce Sectors

Norton Photography and Retouching have emerged as the leading provider of high-quality professional 360° Spin Product Photography and Video in Ireland. Our professional 360° Product Photography offers Irish sellers the unprecedented opportunity to close the gap between the physical shopping experience and ecommerce. We deliver the highest standard interactive imagery all sectors including Jewellery, Fashion, and Drink.

Who are 360° Product Spins for?

360° Product Spins are used primarily by online retailers and other ecommerce websites. Interactive 360° Product Photography and 360° Product Videos are used to great benefit by select online sellers in every sector. Companies selling B2B, ecommerce brands who sell directly to the consumer, and even smaller sellers who market their wares via services like Amazon and eBay.

Online Shoppers

A 2018 survey revealed 25% of Irish consumers hop online weekly or more frequently, and that number was on the rise. A recent study by Wolfgang Digital shows that covid-19 caused 4 years of growth for online retailers in Ireland in just 4 months. Bringing an unforeseen boost to those who have the most to gain from 360° Spins.

Mobile Shoppers

According to an Adobe mobile consumer survey, when comparing videos (31%) and alternative photographs (29%) more mobile users (42%) say that a 360° Product Spin is the visual feature that will most likely increase their likelihood of purchasing a product via a mobile device.

360° Spin Photography
Alternative Images
Offline Purchases Are Also Influenced By Digital Media

2/3 of all shopping experiences start online. Which means even when it comes down to old fashioned brick and mortar shopping, many consumers have already decided which brand or product they are going to purchase before they even walk into a physical storefront.

Why 360° Product Photography?

Be innovative, be informative, be compelling. Since you’re here we probably don’t need to lecture you on the value and importance of high quality professional content for your online store. But we should tell you that even compared to top notch professional stills, 360° Product Photography has been shown to increase conversions and customer satisfaction, while decreasing returns, dead-end queries and negative reviews.

360° Product Photography by the numbers:
91% of shoppers want it

According to Adobe scene7: 91% of consumers surveyed want to be able to turn products around in full 360° and zoom in on any perspective.

50% increase in customer satisfaction

Building positive engagements and crucially increasing brand loyalty.

24% reduction in calls needing more info

Especially in industry and construction sectors, call centres can be inundated with dead-end calls from buyers looking for more descriptive information about products. With 360° Product Photography, the buyer is able to independently familiarise themselves with the product before purchasing, meaning less time wasted at your call centre.

32% increase in time spent on website

Consumers love 360° Spin Photography.  It’s fun, it’s interactive, it’s informative.  Aside from the obvious and immediate benefits like Increased Conversions and Decreased Returns there are a number of positive trickle-down effects like; sellers with 360° Product Photography are viewed as UX leaders, building brand loyalty, and more time spent on your website which in turn boosts your SEO score, your AdSense revenue, etc.

50% reduction in returned goods

With nearly 1/3 of all online sales being returned, offering the best possible high-quality view of your product from every possible angle can have a hugely beneficial effect.  Some online sellers have found a 50% reduction of returned items after upgrading their online shops with 360° Product Photography.

30-47% higher conversion rate

Sellers across a wide array of sectors are reporting increases in conversion rates on average between 30-47%!

How our 360° Product Photography Shoots Work

If you are located in Ireland we can of course organise for you to drop your products into our North Dublin Studio. But regardless of where you are located (Dublin, Cork, Galway, Ireland, Northern Ireland, the UK or beyond!) we are happy to be able to offer a streamlined zero-contact solution:

You Ship

You send your products to our office address.

We Shoot

We shoot them in our 360° Photography Studio.

We Combine

We merge every angle into an interactive Product 360°

You Download

We deliver your media, digitally!


360° Fashion Photography

Stimulate new buyers by diversifying the way you present your apparel, shoes, and accessories.

360° Spin Photography is perfect for the fashion industry. More people than ever are ordering clothes online.

When shoppers walk into a boutique, what are they looking for when they pick up a shoe or check the finish of a jacket? 360° Fashion Photography purveys the most textile information the fastest, and the interactive nature of the spins restores some of the control the shoppers miss from the physical experience.


360° Jewellery Photography

Why 360° Photography for Jewellery?

Perspective jewellery buyers judge you on mainly two things; the design of your piece (that’s where you come in) and the quality of the photography of said piece (that’s where we come in)! Fair or not, online shoppers behave under the assumption that 1.) the images you share of your jewellery are fair and accurate and 2.) they do justice to the piece.

As jewellers, you will know how carefully buyers like to examine each item before making a commitment… carefully turning a ring to see how the stone catches light. Top-notch professional photography is key, yet that is still a difficult experience to get across in a single image or even a set of images! Our high quality 360° product spins are the perfect solution.

At Norton Photography and Retouching, we know Jewellery Photography. We photograph your product in the best quality light, with the clearest photos from every angle. We have the knowledge from experience to know just how to fine tune our set up to get the best images of rings, bracelets, necklaces, watches, loose diamonds and more.


360° Bottle Photography

Bringing a whole new meaning to “Spin the Bottle”

Norton Photography and Retouching has been collaborating with most of the major spirits brands in Ireland for decades. Our photography is throughout the world. We are providers of high-quality creative imagery of luxury whiskey, pointín, and gin. Our team regularly produces premium packshots and stunning photography sets for the Irish Spirits industry.

Every ounce of that expertise is applied when we shoot 360° Product Photography of Drink. Bespoke interactive imagery that pulls out every nuance of the drink, from the tones of the liquid, to the intricacies of the glass bottle and label, to the packaging.


360° View Photography for Amazon Sellers

Amazon 360° Images: Increase Sells, Decrease Returns

Amazon has given vendors the ability to upload 360° Product Photography of items in select categories.

360° Product View enabled categories currently include:
  • Home

  • Home Improvement

  • Furniture

  • Lawn & Garden

  • Lighting

  • Kitchen

  • Sports & Outdoors

  • Toys

  • Cameras

  • Automotive

  • Pets

More likely to share a positive review than a negative one!

Amazon Vendors

Since 2018 Amazon has allowed it’s vendors to upload a file directly as a 360° View. If you’re an Amazon vendor and you haven’t already gone 360°, what are you waiting for?

Amazon Marketplace Sellers

We expect that Amazon’s ‘upload 360° View‘ option will be extended to all Marketplace sellers very soon.  And when it does, the sellers who have the 360° Product Photography in hand and ready to upload are the ones who are going to edge out the competitors and reap the most rewards.

Meanwhile brand registered Marketplace sellers can still benefit from 360° Product Photography in their listings! You can upload your 360° Product Video onto your Storefront and on the detail page.


360° Video for Ebay Sellers

20-25% more € at auction

eBay sellers report getting 20-25% more money for items at auction that have 360° Product Photography compares to those that do not.

360° Product Photography & Video for eBay

While it’s not yet natively-embedded in eBay (yet!) we do know the work-around that can set you ahead of your eBay competitors.

Add animated 360° GIFs or Videos to your eBay Listing

Animated content engages bidders and motivates them to buy.

Ready to see what 360° Product Photography can do for you?
Request a Quote
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